I’m a data-driven marketing leader who loves building brands that actually move product, especially in the automotive and enthusiast space. I live at the intersection of brand, ecommerce, and performance: tell a compelling story, measure everything, then double down on what drives revenue.

Over the past few years I’ve led marketing across ecommerce, digital, and content for brands like Harley-Davidson and Fanathem. I’ve worked on both sides of the house: building the brand and tightening the funnel. That’s meant owning campaigns end to end, from concept and storytelling, to landing pages, email flows, and performance reporting tied back to sales.

I’m comfortable in the weeds of the numbers: traffic sources, conversion rate, AOV, cart and checkout drop-off, LTV, and what’s actually working by channel. That data is what shapes my decisions on creative, offers, and messaging. When something performs, I turn it into a repeatable play; when it doesn’t, I treat it as a test, not a failure, and adjust fast.

What I do best:
• Build and clarify brand positioning that resonates with real customers
• Translate that into campaigns, content, and on-site experiences that convert
• Partner with sales, product, and ops so marketing isn’t a silo, it’s a growth engine
• Lead and mentor teams, manage budgets, and report in a way leadership actually cares about

I’m especially energized by brands in automotive, lifestyle, and DTC/wholesale hybrids...where there’s a strong product, a passionate audience, and room to tighten the story and the strategy. If you’re trying to grow a brand, level up your ecommerce, and connect creativity to clear business results, that’s the work I get fired up to do.